In a bid to incorporate all the latest SEO tricks into a website webmasters can sometimes lose focus on what is important for their website.
Ranking in Google is important, but if you don’t have great content that is readable by humans, you won’t hold those ranks for long. So, start with great content that solves problems or provides information. Pleasing Google is important only as long as it doesn’t compromise your customer’s experience on your website.
There is no shortage of information and case studies about SEO. Implement some of the changes only after analyzing if they are appropriate for your site. A 5 page static business website will have different SEO requirements than one with thousands of pages updated daily. You will not miss out on Google rankings just because you didn’t implement Google’s latest recommendation if it isn’t appropriate for your website.
- Sharing good content that solves the problem the title promises is one of the most critical features of SEO.
- Good SEO and making sure you don’t break Google’s rules is important, but first and foremost you need to please your human reader.
- Don’t blindly jump on every new SEO “must do”. First, analyze whether it is appropriate for your website. SEO for a small business site is different to a site with thousands of pages of content.
“Sharing knowledge about things that you’re expert in is a great way to get links and traffic. Many successful blogs have started without the author even knowing what SEO is and end up driving massive amounts of Google traffic by simply sharing solutions to problems that he or she had.”