It is important for businesses to have online presences that are relevant and engaging to site visitors. Businesses whose online content is mostly out-of-date and irrelevant fail in this aspect. However, the issues is not black-and-white. There are reasons that support the removal and habitual refreshing of content as well as arguments for preserving older content. Some reasons that favor the update approach include the elimination of permanently unavailable product offerings, reflecting changes in services, keeping information current, offering up-to-date advice, and reflecting a change of location. If your older content has not lost relevancy despite the passage of time, then it is okay to keep it unchanged.
- When a website only contains materials and content that are outdated and irrelevant, it will fail to fully engage customers
- Outdated content can be dealt with in a number of ways ranging from simple refreshes, to repurposing, or full on deletion
- If content is old but has not lost any of its relevancy or accuracy, then it is permissible to keep it unchanged
“Outdated and aging content is something that few folks think or worry about, and arguing that it’s a best practice to always keep your content fresh is fine, but in some verticals, it can mean some serious potential legal troubles, especially in medical, finance, and insurance.”