2018 was a great year for Google and SEO. It was the year that Google introduced dramatic changes to how it evaluates its ranking of sites. Google started using Artificial intelligence heavily that year and this was for about 30 percent of search queries. This changed so many things about SEO like the fact that if a page has the most links it might not rank at the top of search engines anymore. So the author then goes on to list five important SEO factors one hopes to look out for in 2019. The first factor is that one should become familiar with structured data. Although it is intimidating at best, but one can learn it and overcome it relatively easily. Copying and pasting, and getting down to working with it is the best way to work with structured data. The next factor is that structured data mistakes should best be avoided. When a site now incorrectly implements structured data, Google will penalize it for it even when an honest mistake is made. The third tip is that one should consider using podcasts as part of his marketing strategy. The other tips are found in the blog.
- 2018 was a dramatic year for Google and the SEO world because this was the year when Google made changes to its ranking of sites.
- Google is progressively using Artificial Intelligence for some of its rankings because for that year it used Artificial intelligence for 30 percent of rankings.
- Although one can find structured data to be somewhat intimidating, but it is relatively easy to discover how structured data works.
“Here are the five SEO factors that I believe will be important for 2019.”