For many entrepreneurs, sales can be intimidating. But if you can learn to turn that intimidation into courage and confidence, you’ll find your business growing faster than ever. The key is finding ways to make the gap between finding a prospect and turning that prospect into a customer as short as possible.
The first thing you need to do to shorten this gap is to know exactly who your target audience is. This is the foundation of most modern marketing practices, and you’ll need to know who your audience listens to, where they spend their time, what their sense of humor is, and what the challenges facing them are. Next, you’ll need to design your content and your brand around your ideal audience. Use their sense of humor. Create a logo that appeals to them. Third, identify how long it currently takes you to go from prospect to sale. You need to know this in order to identify where you can cut down on time. Then, work on increasing your brand awareness. Finally, once you have strong brand awareness with your target audience, it’s time to turn your current customers into brand evangelizers. The more people there are preaching your greatness, the easier it will be to turn your leads into paying customers!
Read the full article here: Take 5 Steps to Turn Potential Customers into Happy Customers