When it comes to business marketing, social media is an essential component. However, the tools that facilitate this critical marketing form can often come with steep price tags that may not be within the budget for smaller businesses. Luckily, there are inexpensive solutions out there that provide reasonable cost without sacrificing effectiveness. Some of these include the tool SocialPilot, which assists with management of various platforms. Meanwhile, Canva and Animoto are great resources for creating various visual forms of content. Awario is a resource for tracking chatter about a company on different social media sites. Finally, Trello facilitates smooth collaboration on team based projects.
- SocialPilot is an affordable social media management tool which works well with most social media networks.
- Canva is a social media management tool which allows users to easily create images for their social media campaigns.
- Awario is a vital social media campaign tool, as it keeps users abreast of mentions online of their specific business and their competition, by scanning billions of pages daily.
“Let’s go through these tools and see exactly how each one can help you get the best results out of your team’s social media marketing efforts: from scheduling to content creation and to social listening.”