There are many different social media marketing tactics you can use if you are focusing on business to business. One of the most important things that you can do is make your content actionable as that will help deliver value to your users and help them solve problems. You also want to be sharing content from others as a way to engage with others and network. Finally, create smaller pieces of content which will allow you to create on a more consistent schedule.
- Engage with people on the web and start to network with others involved in the same industry.
- Create as much content as possible by making shorter forms of content that can easily be consumed.
- Make sure you are checking your data and metrics in order to create a message that will resonate with your users.
“Social media is all about forming relationships, and one great way to get the attention of thought leaders and social media influencers is by sharing their content”