Search engine optimization cannot disregard the power of social media and digital platforms. Although the connection may not be direct and obvious, your digital presence greatly impacts your website’s ranking. The shares on the platform may not present the boost in ranking, but profiles certainly do. The channels of digital platforms are also used to conduct search by users. While Google is still the leader, other engines are becoming more popular and should not be neglected. In essence, marketers should come up with a new definition of online search that goes beyond the traditional engines.
- When planning your SEO strategy, it’s important to keep social media promotion in mind.
- Your organization’s social media profiles definitely impact your Google search results.
- It pays to keep your social media pages updated with relevant and engaging content.
“Yet the results seem to show that while social might not be a direct factor, it certainly influences your SEO rank.”