While we as marketers and technologists have access to various tools and platforms that help us discern all sorts of information, most small and mid-size business owners and the folks who work at small and medium-sized businesses often lack the resources for most of the tools that could help flatten the learning curve. You’re specifically looking for folks who not only shared their content but who commonly share similar content, have a sizable audience that would likely be interested in your content, and might be amenable to sharing your content.
- When the time comes for Q&A, he nearly leaps out of his chair before announcing that he’s asking a question for pretty much the entire room.
- In fishing and hunting circles, there’s a saying that rings true today, tomorrow, and everyday: “If you want to land trophy animals, you have to hunt in places where trophy animals reside.”
- I detail a few tips below that I frequently share during presentations and that seem to work well for clients and prospects alike.
“If you want to ensure that the right audience consumes the content you design, create and share, you have to “hunt” where they are. But to do so successfully, you must first know what they desire in the way of bait (content).”