Like the generations that precede them, Gen Z-ers promise to bring yet another mindset to your small business – whether as employees or customers. According to 360i research, about 75 percent of Gen Z-ers hope to turn their current hobbies into full-time jobs, and 72 percent of Gen-Z high-schoolers want to start a business someday. Count on a minimal learning curve for your Gen Z-ers – and expect them to suggest ways to use the newest apps to benefit your business.
- Even if you aren’t hiring or marketing to them yet, you soon will be.
- Gleaned from emerging research from a variety of sources, including research performed and complied by 360i, here are five things to know — and to harness- regarding Gen-Z.
- Additionally, as this diverse group was literally born into a digital world, Gen-Z-ers are as connected with people across the globe as they are with their real-life neighbors.
“Your business can benefit greatly by employees who make no distinction in terms of people and between real and online life. Their lack of boundaries creates viewpoints and ideas that may be very different from your own.”