In order to gain a competitive edge in the links world you will need to have content that people want to view. It seems simple because it is, you want to have information that no other person has available only through you. You can also mix it up by making it more fun by adding some interactive tools that people will want to use to gain information. Some good examples of interactive tools are games and quizzes, and interactive maps. Interactive maps are good for people especially on mobile devices.
- Tools and calculators are very simple ways to creative interactive content as they are things people will have to use, whether it be a mortgage calculator or an interest rate calculator.
- Interactive maps are a great way to show specific data sets broken down by demographics such as country, gender, ethnicity.
- Games and quizzes are great interactive content pieces for basically anyone of any age to use as people want to test their mind and also have fun.
“When you’re able to use a linkable asset which journalists, bloggers, and webmasters want to link to (want is the key here), the results which you can drive can contribute towards significant growth.”