One of the most common bad decisions people make with video marketing is including long, dull introductory segments on YouTube videos. This is a huge mistake, because on average you have about six seconds to grab a viewer’s attention on YouTube. Likewise, relying too much on audio or neglecting to add captions is a major problem, because many people watch YouTube videos with the sound turned off. Many marketers also make the mistake of producing video content based on what they think people need, without taking the time to learn what people are searching for in real life.
- Many bad videos starts with a long introduction with no substance.
- Average video view time on the facebook platform is around six seconds.
- Many viewers have their audio off while watching videos on social media platforms.
“We asked top industry experts which video marketing mistakes they see most often and how to avoid making them.”