Social Media Examiner recently talked to a series of video marketing experts to learn about some of the common mistakes people make with video content. For example, on Facebook, you usually have only about six seconds to get a viewer’s attention, so don’t waste those precious seconds with lengthy introductions. Additionally, many people watch videos with the sound off, so don’t rely on your audio too much to get viewers’ attention. It is also crucial that you make content based on what people are actually searching for, not what you think they ought to be?
- The average Facebook user watches a video for six seconds, so a lengthy intro will not capture and keep their attention.
- Your videos should be relevant to what your target audience is typing into search bars online.
- One video can only accomplish a limited number of goals, so you want to offer many videos to keep your audience coming back.
“One of the best ways to generate results with your marketing efforts is to design each piece of content to strategically accomplish a goal.”