There’s so much content floating around on the Internet these days that it’s easy to imagine yours getting lost in the crowd after it gets a little bit of attention, if it even gets any attention at all. Why not make your articles stick out by putting stories in them? That’ll brand your articles — if your brand isn’t already doing that on its own. Find out how in “5 Ways Brands Can Weave Storytelling Into News Articles by @DannyNMIGoodwin.”
- Stories bring a new level of depth to whatever topic you’re discussing. Stories humanize facts. Done right, they can also humanize brands
- You want to authentically connect with your audience by talking about things that are important to them.
- Commentary is one way to separate your site from all those others that simply are regurgitating the same facts
“I love a good story. You’ve probably heard over and over again how important it is, as a marketer, to tell stories. It’s essential.”