It can be difficult to market to fellow marketers because they believe they know all your tricks and the ways you will do it. The authors who work at Hootsuite have been marketing to social media marketers and they have secrets they want to share. The first secret is to know where and how to reach the audience marketers. The authors reach their audience on LinkedIn because this is where social media marketers usually come to. The next way to be effective is that when speaking to marketers one should speak the language they can understand. Marketers have a shared language and it should be used very well. The next way to be effective is to treat these marketers as your equals because they know the market very well and know how things work. This will help them to trust and respect you. Other effective methods to market to marketers can be found in the blog.
- When one is a marketer, it is difficult to believe other marketers because you think that you know all the tricks in the trade.
- At Hoostsuite when they want to reach their audience they use LinkedIn. This is because that is where their clients who are social media professionals can be found.
- When one is speaking to marketers as a marketer himself, he needs to use the shared language of marketers or else he would lose their interest.
“Plus, because many marketers are in the business of creating content, they can be some of the most skeptical consumers of content. You’ll lose them with even the slightest hint of nonsense.”