As a marketer, you would have had to be living under a rock to have missed the increasing importance of social media. It’s data-proven that a well-devised social media campaign can significantly impact your revenue for the positive. However, it can also prove itself a giant hole into which you dump untold money and resources. The way to avoid the second case from manifesting is to have a very specific and targeted strategy in mind. Know the different social media sites and the different ways they engage with their visitors. Also, have a very specific goal in mind. Decide whether you need to introduce, or boost the profile of a new product. This demands a certain sort of posting, that will be very distinct from the posting you would send forth, for example, create a buzz about a special upcoming event. Once you find a pair, or at most three sites, that speak to your core group, stick to those. Make your postings memorable and specific. Develop a voice and a cadence by using specific word choices and images to propel your message. Make sure the message is very consistent and dovetails very specifically with your aforementioned goal. Remember, “likes” are great, but they rarely impel your browsers into the funnel that leads to sales. To move them from lookers to engaged customers you must answer those questions they have that will get them interested in your product, or event, or brand.
- To maximize your social marketing strategy, you must define your purpose in using social marketing.
- You may wish to market, introduce, or bolster the reputation of a specific product. You may want to create buzz around an event.
- Every aspect of your marketing campaign must then align to fit that specific purpose.
“Social media will either grow your business, or waste your time and money.”