In the current online universe, content is being churned out in such high numbers, it’s a challenge to get people to notice your own. Promoting content on social media is effective, whether it be through the use of hashtags, posts or links. You can post about your content multiple times on your blog, taking a different angle each time. Your website is a great asset because visitors are already interested in what you offer. Paid promotion (e.g., Google Ads, YouTube pre-roll ads) is often worth the cost. Video and email marketing, podcasts (e.g., appear as a guest), and enlisting influencers are other good ways to promote your content.
- Publishing new content to your website does not guarantee users will engage with you
- Always be intentional with hashtags, links in your published content and photographs
- Find ways to incorporate a professional video that outlines the value your content brings to the consumer’s world
“All that said, there’s nothing quite as soul-crushing (on a professional level, at least) as having no one interact with your content.”