Nine out of ten marketers list brand awareness as one of their most important goals, but to increase it is quite difficult. Fortunately, there are some proven strategies that can help you in reaching this goal. Consider partnering with business that are highly visible and whose brand is recognizable. You can also partner with individuals, often called the influencers, that have big following on social media. Increase focus on content and digital marketing as this is the main area of brand awareness growth.
- We all know brands that are household names. But, the road to achieving that sort of brand awareness is arduous.
- The goal of brand awareness is so strategic, elusive, difficult and prestigious that more than 80% of marketers have it as a top goal.
- A great way to get a leg up on the goal is to piggyback on a brand that has it already, developing a partnership. 2
“Just 9 hours after the competition was launched, the post had a reach of 3,630, and roughly 100 likes and 50 shares. This post performed 95% better than other posts on their page.”