Did you know that the average internet user will spend just seven seconds on a new web page before clicking over to the next one? That means your small business site has just seven seconds to sell potential customers on your products or services. So how can you maximize your site’s impact and help your chances with today’s distracted reader? First, you must make your market position crystal clear. Are you angling to be known for a wide selection of services? Make that clear right up top. If you are focusing on great service, your site’s front page should reflect that. In other words, your site’s design should reflect the central qualities you want customers to associate your business with. Your site should also include a blog that showcases your particular expertise. Blogging just twice a week gives you an opportunity to convince readers that you are the best choice in your particular field. To go along with this, you must present a trustworthy face, and not just in your blogging personality. Your website itself should appear trustworthy – include your contact information with a street address and phone number. With so many options and so much information at the fingertips of every internet user, it’s more important than ever to do all you can to get readers to spend more than those seven seconds on your site! Find the rest of these six important website tips here: http://succeedasyourownboss.com/6-things-must-address-small-business-website/
