There are quite a few different advantages that small businesses have over major firms when it comes to SEO. First, small businesses are able to tweak their keywords to their audience better because they sell a more niche product. They also have the advantage of being able to use local SEO since most small businesses are locally owned and operated. Finally, having a small business allows business owners to reach their audience on platforms like social media to have develop trust and relationships with customers and potential ones alike.
- Small businesses have a smaller target audience and that makes it easier for them to seek out long-tail keywords.
- Small businesses allow for you to engage with your customers which will help with trust as well as SEO.
- Small businesses tend to be locally owned and operated which means that they can use local SEO which is a separate algorithm.
“As a small business, with a fresh domain authority and more bite-sized keyword targets, you can adjust your strategy on a near-constant basis, experimenting all the time and trying out new strategies with reckless abandon. It gives you far more potential for growth.”