If you want your business to succeed in 2020, you should consider seven particular marketing trends. The first one is using influencer marketing. Streaming ad video engagement is another marketing trend for 2020. You also want to keep track of emerging technology, such as 5G and artificial intelligence. A fourth trend is interactive content. A rise in micro-moments is another trend to watch for in 2020. Social media stories are already popular, but they will become even more so in 2020. The last marketing trend to consider are content experiences, which merge content with context.
- Digital marketing is its own entity, with its own trends that pundits follow and analyze. One to watch in 2020 is the rise of social nfluencers.
- The emergence of AI and its connection with an array of devices is changing how consumers interact with ads.
- Consumers are expecting much more from their posts, text, images, streaming videos, even a way to shop from,the spot.
“Video was a digital marketing must in 2019 and it will continue to be one in 2020, according to IAB’s 2019 Video Advertising Spend Report. Marketers report digital budgets increased 25 percent year over year.”