Facebook messenger, at over a billion regular users, has become one of, if not the, most popular messaging platforms in the world today. As such, it is ripe with marketing potential, and it will be helpful for business leaders to understand how to properly utilize it to those ends. Facebook messenger can be used to distribute and advertise content to customers. It can also engage consumers during particular events and help lead facilitate sales. Facebook messenger can keep customers interested and engage with them on an individual level to make them feel special. Finally, it is a great option to use for efficient and engaging customer support solutions.
- Roughly a billion people use Facebook Messenger every month. It is very widely used.
- Facebook Messenger content is viewed more often than other methods such as email. It has a higher open rate.
- You can target people on Facebook Messenger because you have a direct line of communication to them.
“Have you considered the possibility of using it for your marketing? We certainly have. And we have been experimenting with different ways to include Messenger as one of our go-to marketing tools, by sending out our latest blog posts through Messenger and engaging and helping our customers through the platform too.”
Read more: https://www.entrepreneur.com/article/302640