Pay-per-click advertising can have a major positive affect on most brands. Possibly the most compelling reason to use PPC is that it can serve a wide array of business goals along many parts of the sales funnel. Another benefit is that the performance of PPC can be easily tracked. A wealth of marketing data is available through, e.g., Google Ads. You also have a lot of control over a PPC ad campaign, including myriad targeting options. A further benefit is that, compared to SEO, PPC takes far less time to produce results. That being said, PPC aligns well with SEO and content marketing. If you’re still not convinced of the benefits of PPC, you can run projections to see what the financial benefit will be.
- The best part of PPC marketing is how easy it is to track and measure its performance.
- Using a combination of landing pages and Google Analytics, you can effectively monitor your ad spending.
- PPC marketing offers more nuanced control when it comes to your budget and the audience you target.
“If you aren’t doing any PPC marketing, you’re likely losing out on valuable traffic and revenue.”