Social media algorithms are changing and this has made it harder to get attention. If your goal is to increase social media engagement, then you should make sure you have a good social media strategy that is based on specific goals. Your social media posts should be for a specific audience and should involve some sort of engagement with you. Keep your posts positive so that you’ll be able to bond with your audience and they will want to continue the interaction.
- Do plenty of research to make sure that you are connecting with your target audience and their interests.
- Adjust your language according to your target audience, adopting a professional tone for business content and a more casual tone for less formal posts.
- Keep your posts brief and use bullet points to make it easier for your audience to scan them.
“Having a social media strategy and action plan, based on your unique business goals, resources and available time, is essential to your success.”