When you’re operating locally, your strategy needs to be condensed to a much smaller audience instead of having a more broader approach that can resonate with an international community. You’re going to have to scan your area while getting to know the residents and what their demographics are like. Also zone in on more specific aspects such as their interests and consumption habits. Building a profile of your ideal client is a great way to create a personal guide in this endeavor.
- It is not easy to target a local market for clients because one needs to have a solid understanding of the scope of the local market.
- While targeting a local market, a digital strategy might not be the ideal but a local branding strategy that is focused on where the clients are.
- Branding has gone beyond just having a tagline and a logo but the most important component is having a message that resonates with consumers.
“Another factor is the possibility that you are up against some legacy competition that may rely on foot traffic and referrals – while you may be a new player in the field.”