Working with an influencer–or a micro-influencer with an even small-but-engaged niche following– allows you to connect to highly targeted potential consumers through a familiar name, face and brand. And while you could technically use social tools to buy targeted ads to those same followers, Mathew says, it wouldn’t be the same. “Consumers are far more likely to take the time to view and engage with a post made by someone that actively chose to follow than that of a corporation.”
- Since influential people, or trendsetters, are apt to get a great many email requests, it’s best to not resort to a template and to try and stand out.
- Get to know what media sites your target frequents, follow them, by subscribing to their channel, or blog.
- Start small, by commenting on their posts and gradually building a kinship.
“After you have selected the influencers you are interested in reaching out to, be prepared to spend as much time as necessary to thoroughly research each one of them.”