A good SEO strategy can make your site something that Google always wants to rank. One effective strategy is to make your site a destination worth seeking out. Another is to repurpose existing popular content and relaunch it. Pay attention to site navigation, title tag rewrites, and Core Web Vocals. Sitemaps are important as well, as focused ones are likely to be crawled more often by Google. Finally, when building links, aim to do so passively by creating interesting content that others want to link to.
- SERPs, which stands for search results page string, is a critical aspect of SEO success.
- Ranking well, regularly is what can protect your business, even during shak2y economic times, like these.
- To get Google’s attention and stay reliably on top of the SERPs rankings, it’s good to be noticed as the site that is routinely clicked on last and longest.
“SEO is often divided into three pillars: technical, content and authority, which are crucial elements for improving organic results.”