When you’re trying to expand your Facebook ad campaign, one basic rule is to increase your budget through several periodic, small increases rather than one big increase. This allows your ad campaigns to keep more of the data they’ve already obtained, and make better use of it. Facebook ad manager’s breakdown feature is a great way to find out what segments of your audience are the most lucrative. This then allows you to focus a much larger amount of your money on that segment(s) to maximize profits.
- Adding money to your Facebook Ad budget in small, regular increases, it allows you to make better use of the data you already have, providing a low risk way of scaling.
- Horizontal scaling is the practice of mimicking ads that are already successful, but targeting them towards a different audience sector than the original.
- It’s always a good idea to use Facebook’s automated rules to ensure that you don’t unexpectedly spend too much money too quickly.
“This campaign-scaling tactic is about finding your most profitable customer segments and spending more money on them than the others.”