When publishing campaigns on Facebook, many advertisers find themselves focusing on areas of marketing that do not deserve the same attention as other profitable aspects. A prime example of this is when someone focuses too much on the cost per ad versus the earnings per ad. Your return on investment (ROI) should take a front seat when it comes to which of these two factors to zero in on. Also make sure to implement a follow-through system so that you will sustain any organic traffic that you acquire.
- One common mistake is running too many campaigns that are costly as well as impossible for one person to track efficiently.
- Once you start a Facebook ad campaign, you need to manage it and follow through on it.
- Before you start an ad campaign, take the time to learn exactly what the different settings do and choose appropriately.
“Once you’ve consolidated your best audiences into just 2–3 ad sets, it’s time to drop your best 3–6 ads in each ad set. Test new ad copy and creatives (both images and video) using true split testing in separate campaigns.”