Visual search was not that important to marketers only a few years ago, but today it is a critical aspect of search engine optimization. It is one of the easiest ways to reach your prospective audience, and as such, it should not be neglected. Ensure that your alt text is accurate for accessibility. Choosing captures is also important and it needs to be done in a careful manner. Additionally, you should use compressed images in order to optimize loading time.
- A lot of Google searches end right on the page, because people don’t want to read about it, they want to see it.
- You can increase your page discovery by adding images to your webpage along with the text.
- Compress the images to improve loading time and use original photos not just stock ones.
“In fact, nowadays, half of all Google searches end on the search results page, without the user clicking through to any results.”
Read more: https://blog.hubspot.com/marketing/image-seo