A recent study by Sprout Social unearths some data relevant to social media marketing. One finding is that nearly half of marketers say their top challenge is to develop strategies that support their business goals. This gets at a key point about social media marketing: you need to understand exactly what you want to achieve. As for consumers, three-fourths are more likely to buy from a brand they follow on social media, and one-half follow brands in order to learn about new products and services. From a business standpoint, this means you need to showcase your products’ value because consumers want to know how they can benefit from using them. Understanding these and other basic statistics will help improve your social media strategy.
- There are lots of misinformation in the arena of social media marketing and because of this people develop unrealistic expectations about it.
- Misnomers in social media marketing due to misinformation can be course corrected using the tons of data that marketers have at their disposal.
- Sprout Social conducted a survey on social media in order to understand how to align the expectations of marketers with that of consumers on social media platforms.
“Here are eight key stats of note from the data, which may help inform your strategic approach.”