Lead magnets are a way to gain a prospect’s contact information. Business professionals can use their existing blogs as a lead magnet. Some blog tools are the mini ebook, producing a guide book, offering bonus material, creating a checklist, offering a workbook, developing a resource book, or creating a guestbook on the blog.
Key Takeaways:
- Lead magnets are an effective technique for gaining a prospect’s contact information but can take a significant amount of time and energy to produce.
- Offering additional content that is not included in the original blog post is the perfect way to reward readers who opt-in.
- If your blog post covers a complicated topic then it might be a good idea to offer readers a one-page sheet that they can refer back to when they need to refresh their memory.
“Lead magnets are an effective technique for gaining a prospect’s contact information. The problem is that these magnets can take a lot of time and energy to produce.”
