How content is marketed matters. Think of all of the times a business has been in the news for offending people with their ads; that can’t be good for their bottom line, can it? And if something’s offensive, it’s going to be taken down (obviously). But just because something isn’t offensive doesn’t mean it’s good by default. ” 9 Genius Examples of Empathetic Content Marketing in Action” that are, however, and gives you ideas on what to work off of.
Key Takeaways:
- With the tagline, “Fresh, handmade cosmetics,” LUSH is a beauty brand that is all about natural products. As such, we see their radical transparency showcased in their How It’s Made video series, wherein they go behind the scenes of some of their most popular products.
- Their customers want to buy beauty products that are truly natural. They care about using fresh, organic, and ethically sourced ingredients — hence why the videos feature colorful, close-up shots of those organic lemons and sea salt to drive that point home.
- LinkedIn Marketing Solutions is all about mobilizing marketers to grow their audience, create more effective content, and, ultimately, achieve their goals.
“When you put yourself in your audience’s shoes, it becomes easier to acknowledge their struggles and think critically about the best solutions.”
http://blog.hubspot.com/marketing/empathetic-content-marketing-examples
