It’s nearly impossible to provide a comprehensive guide to Ad formats because they come in various sizes and shapes, and evolve continuously. Therefore, the author has tried to piece together the major ad formats in Google Ads while some can be seen in Bing ads. The first ad format to be outlined is text Ads. That is one of the oldest ad formats and Google and Bing recently applied major changes to it by allowing for larger text ads and with a more varied alignment of extensions. The next are responsive text ads which are similar to the old text ads but are powered by automated methods. Google shuffles the responsive text ads provided by advertisers based on best-expected performance. The third is app download ads. These apps allow one to show his ads to the relevant tablets or mobile devices and they will auto-detect the operating system of the device. There are a whole of other ad formats outlined in the blog by the author.
- Text ads are the bread and butter of PPC advertising on Google.
- Responsive ads are Google’s newest form of texts ads on the web.
- Lightbox ads are richer and designed more for engagement and branding.
“Most of the basic text and shopping formats are also available across Bing Ads.”