Mobile SEO and desktop SEO are both pretty similar in that you will want to produce relevant content that has keywords that are searchable. It has been shown that people who use a mobile phone are more likely to make a purchase than those that use desktop. For this reason you will want to make sure that your site is mobile friendly. You will also need to keep in mind that mobile searches are often performed when searching for local information. It’s also a good idea to make sure the site doesn’t load too slowly.
- Users who search on phone are much more likely to buy than those who search on Desktop.
- Google has switched to prioritize mobile searches. Searching on either desktop or mobile will display results based on the mobile index.
- With the focus on mobile customers, having quality content organization and great mobile SEO are essential to success.
“Now, Google has switched to a mobile-first index, which means that the spiders are indexing the mobile versions of websites. When you’re doing a search on a laptop or desktop, the results are based on Google’s mobile index.”