Link building is probably something you’d like to focus on because that is what is expected, but where the real gain is, is with link earning. Earning links will give more gains because of the fact that it makes you look more trustworthy to others. It also adds more brand awareness to your brand, more people will be aware of your brand this way which will give you more traffic. It also does well in search engines.
- Link earning is important because it will get more awareness to your brand and it also will increase website traffic.
- When you are thinking about the content you want to create, focus on a target audience, your competitors and where you will get your links from.
- The four steps to make content into links include research, creative, promotion and finally measurement. Measurement is used to simply figure out what type of content is working best for you.
“The discipline of link building is perceived by the public as something negative, due to Google spreading fear into link building with the reboot of Penguin and penalizing big-name companies.”