Just like anyone else, solo entrepreneurs (“solopreneurs”) need to utilize digital marketing strategies to grow their businesses. Central to this is making sure your website is mobile friendly and that the content provides solutions to potential clients. The website should also be optimized for search engines, so learn the fundamentals of SEO. If you have the resources, consider including affiliate marketing in your business strategy. Social media marketing is a great way to strengthen your customer base, while email marketing can generate leads and drive traffic to your website. Ultimately, for your solo business to succeed, you need to up your digital game with a strong digital marketing strategy.
- A solo entrepreneur, as distinct from a mere entrepreneur, collaborates with others to grow her business, but otherwise charts her course and goes it alone.
- Polling shows that nearly two thirds of marketers are firmly convinced that traditional forms of marketing are not enough to run a business by anymore.
- Most believe that digital marketing can improve their business bottom line by as much as thirty percent.
“People are becoming increasingly aware of the role of Digital Marketing and prefer to consume digital content. By 2020, executives forecast that 47% of their revenue will be driven by digital marketing.”