Key word research involves looking for key words and phrases that align with your business that will enable users to find information about you online. In order to do this you need to understand who your audience is and what they care about as far as what your business provides. You will also need to understand where you stand in the marketplace and what key phrases people may use to associate with your business. Without this understanding you will be fumbling around in the dark.
- Keyword research is essential when it comes to SEO because it sets the direction of our overall SEO efforts.
- Keyword research tells us what makes our business tick, who our customers are, what those customers care about and how to connect those customers with our content.
- Building a keyword list and refining it is a pretty important strategy as we want to pick the most successful keywords we can when it comes to SEO search rankings.
“Putting together a questionnaire can help you and your clients successfully navigate this discovery process.”