What “inspires” people to buy?? Something about the spirit of a message either motivates these creatures or pushes them someplace else. How do you cultivate a message that makes them want to understand what you have to say and then buy what you’re offering???
First, let’s get on the same page with how we’re using the terminology. “Spirit”, “inspire” and “inspiration” all share the same root word which means “to affect, guide, or arouse by influence”. Again, just how do we get our messaging to do THAT?
Whether through luck or genius (we prefer the latter), Andrea Warner tapped Susan Harrow to share some marketing wisdom for the SEO BrainTrust. It’s all captured here in this webinar.
Susan has coached clients that appeared on Oprah. Susan herself was featured in CNBC’s “The Oprah Effect” – and that’s just one of the media outlets Susan and her clients have landed on. Of course, she’s written a couple books or so, too. What’s important is that Susan is offering you many of those tips right here in “The Zen of Fame” with Andrea.
Nothing describes it better than the webinar’s tagline: Shape Your Message. Keep Your Soul. Make Your Fortune. Get ready for lots of takeaways you can start using right now.
Title: “The Zen Of Fame”, Andrea Warner with Susan Harrow
Date: August 21, 2012
Author: Susan Harrow and Andrea Warner
Run Time: 1:32:50 (1 hour, 32 minutes, 50 seconds)