Do you run a business? Even if you don’t run a business, you might just have a blog. If you have a site that you’re trying to get people on and you use Adwords, there are some things you need to know. You might be an expert at it, but that doesn’t mean there aren’t some secrets out there… And this article titled ” Ad copy hack for your AdWords pathways” shows off an ad copy hack you just might not know about.
- Take note of benchmark metrics prior to implementation, the ad groups/keywords that are included, and the overall Quality Score for this set of keywords. Once the ads have been implemented, allow one week to collect data, and then implement to another set of ad groups.
- Through this method, the information downloaded from your Keywords report is transformed into a feed that can be dynamically inserted into your ad copy using a few preferred technologies.
- Make decisions based on readability and which components within the search term are the most relevant to the searcher.
“Reading summaries on these account structure shifts is definitely a valuable way to spend time if you’re not familiar with some of these changes.”