Emojis are used in communication very often in the new digital age, with people communicating by text or direct messages more often than not. People are using emojis to communicate how they’re feeling to go along with the text, it takes the guesswork out of figuring out the mood of a text or an email message that you might receive. People are much more likely to engage in content or headlines that contain emojis, they let others know what mood to feel or what mood you are feeling. They help garner the right attention that you are seeking to find.
- Emojis play an increasingly larger role in online communication. Evidence reports that a post is more likely to be viewed and shared with an emoji. Emojis are included in a large portion of messages.
- Emojis are key communication tools for the Millennial generation and younger generations as they can convey complex ideas in a single picture.
- To effectively incorporate emojis in your engagement strategy you should do research on your audience emoji use, understand context, use in moderation, and attempt to humanize with the use of emojis.
“Emojis are a widely used part of human communication on digital mediums. They are effective in communicating the ‘right’ emotion to an otherwise bland and emotionless text. Emojis humanize and add color to digital interactions. No wonder brands have taken notice and have started to integrate emojis for marketing.”