There is a famous hypnotist in the UK named Derren Brown. Ever hear of him?
In the below episode, he uses some of an advertising agency’s own advertising tricks on them to get them to come up with the exact logo, tagline, and design he predicted they’d come up with. Pretty funny!

The video above is an example how powerful repetitive advertising can be. It’s the same exact thing big companies like Coke/Pepsi, American Express, etc do, and it’s powerful stuff! What if you could do the same for your company or website?
Interestingly enough, you can have this same effect on the all of your potential customers who visit your website, and it doesn’t have to cost anywhere near what the massive corporations are spending. It’s a cool little thing called remarketing and it can cost as few as a few dollars a month. When you put it to use, you’ll notice that your friends & clients become more familiar with your company. They might even say things like “I never realized how big your company was”, and you’ll probably notice that getting your clients to make a purchase decision will start to become a lot easier.
Sound cool? Give it a try for yourself. Simply visit AdWords.Google.com & start a remarketing campaign.
Joel McDonald is the Author of Google AdWords for Dummies, and is the resident AdWords expert at Marketer’s Braintrust.
