The “Adwords Triangulation Method” is a name that I gave to a set of strategies and tactics that I’ve been using to win at Google Adwords for more than 10 years. The last major published update was in 2008, although I’ve given numerous talks on the system since then at various live events.
This video was recorded on June 16, 2015, during our weekly Marketer’s Braintrust Hangout on Google. It contains a quick review of the system, an update for those who are already using the system, and explains how to apply the Adwords Triangulation Method to Shopping campaigns.
This month, I’ve been working through a three-part series, updating the ATM and teaching it to a new generation of advertisers, many of whom are just now getting started with Adwords.
I’ll be delivering Part 3 of this series during tomorrow’s Hangout – you can register here.
