Amazon is an e-commerce giant that everyone loves. Mary Meeker’s 2018 Internet Trends report states that 49% of consumers start their product search on Amazon. Now, Amazon has 50% of all retail spending in US e-commerce market. The opportunity for businesses to use this platform to promote their business is wide open. One way to do this is to target customers based on their purchase behavior. By doing this, you increase the likelihood of reaching a customer in your target market who is ready to purchase. Ultimately Amazon advertising isn’t all that different from Facebook or Google.
- Amazon is a huge provider of goods online and more than half of people making online purchases default to the site.
- Advertisers most be aware of user habits and run multiple campaigns to determine the most effective marketing strategy.
- Amazon advertising can be intimidating, but it isn’t going anywhere and learning how to utilize it will be important for any marketing team.
“In reality, the door is wide open for brands of all sizes to reach Amazon’s audience and leverage its growing set of ad capabilities.”