Some marketers believe that press releases are no longer relevant for brand image, however, if it’s done right, press release can greatly benefit both SEO and your brand. They are still being sent because they help build your company’s reputation, invite coverage by the media and are useful in crisis management. With technological advances, press releases also acquire links from news websites, hence the importance for search engine optimization. Unfortunately, abuse by marketers led search engines to take notice and penalize sites carrying links with no value added. Therefore, marketers should carefully choose which news are worthy of a release and determine proper timing for such releases.
- As technology caught up, companies gained a new reason to send press releases.
- If your content is amazing, they’ll share it on social media or link to it on their own sites, gaining you (you guessed it!) quality links.
- Instead of distributing your press release to anyone whose email address you can dig up, find someone who writes in a related field.
“Any dictionary will tell you that a press release is an official statement giving information to journalists about a noteworthy event.”