Your personal brand is one of the most valuable things you have as a entrepreneur. It can help you build relationships, improve your overall reputation, and grow your business. However, your personal branding can actually do more harm than good if you aren’t careful about how you deploy it. What mistakes are entrepreneurs making regarding their personal brands?
One of the biggest pitfalls people run into while building their brand is failing to be authentic. Authenticity is vital for branding because it’s what makes you relatable and trustworthy to your audience and separates you from your competitors. You can build your authenticity by sharing your personal passions and values, being charitable, and being consistent with your messages and content. Speaking of content, many entrepreneurs trip up with their personal branding by sharing the wrong content. You need to share content created by others rather than just over-promoting your own accomplishments and skills. The content your share should be twenty percent about your brand and eighty percent interesting content related to your field. Once people begin responding to your content, you have to engage in a conversation. Otherwise, you’ll risk losing the hard-earned trust and relatability you’ve built!
Read the full article here: 10 Ways Entrepreneurs Undermine Their Personal Brands
