Artificial Intelligence, or AI, has made a huge impact in the world of marketing in the last decade. An expert on the subject, Paul Roetzer, breaks down the field. He started partnerships with several companies in the early 2010s and launched the Marketing AI institute a few years later. Overall, Paul has used AI to benefit both businesses, and consumers, by using deep learning algorithms to predict future outcomes. In the social media realm, businesses are using chatbots, social advertisements, and even targeted content strategy to promote their brand.
- Just as AI makes things more personal and convenient for consumers, the same is happening for businesses.
- If you work in marketing, AI is going to transform your career in the coming years.
- Customers want a seamless buying experience without any problems, and AI can help make that happen.
“Paul shares some examples of practical applications for AI in marketing and discusses a number of AI tools marketers can use today.”