Selling to people you already have a relationship with is the easiest sale you can make. If you are advertising on Facebook, uploading your Custom Audiences is the very first step to take. The interface has changed a lot, so here’s an updated guide for how to upload your Custom Audiences so that you can start advertising to them right away.

Did you know that you can’t do true split-testing on Facebook? In fact, your best converting ad might not even be getting impressions. Today we’re talking about a couple of things you can do to circumvent the lack of ability to split-test.