SEO is different for every company, a company that is large is going to need a different strategy than a smaller business with a smaller niche is going to need. there are many different SEO strategies that you can use and this is because every business is different. Even though the SEO guidelines are the […]

Protecting the data is not only a good business practice, but in case of data containing information on entities other than your business it is also a legal requirement. The surveillance by big technology companies is increasing every year, but during this pandemic it became downright invasive. The fact that misuse of data in the […]

We are slowly entering the last quarter of 2020, and to say that this year was wild and unpredictable would be an understatement. Social media is continuing to thrive and this year it made further leaps due to the pandemic and presidential election in America. As we predicted, brand activism is taking a center stage, […]

If you are wanting to analyze the customer journey, then you are looking into what is working during the journey and what isn’t working during the journey. The journey may not be clear, however, if you haven’t set a plan in place or a goal to determine what direction you want things to go. You […]

Many marketers are unaware of rules and regulations guiding social media. Knowledge of these laws is important, especially for marketers using social media to engage with potential customer base. The difficulty is in the fact that these policies vary across international borders, and sometimes differ between the states. Some of the areas regulated by rules […]

Search engine optimization on an enterprise level poses additional challenges. The higher level of optimization is necessary more complex, as cross functional teams are bigger and budget constraints more intricate. Due to its complexity, tracking key performance indicators requires a deliberate effort. Getting all stakeholders to support the initiatives is also significantly more difficult than […]

Research shows that value-added services can increase value for customers. Customer lifetime value is a key measurement of how much value customers are gaining. Ways to increase customer lifetime value are through email marketing, social graphics, market research, keyword research, Google posts, review management, crisis communications, UX testing, documentations, and remote team support. Ask yourself […]

Your sales team and marketing team need to be aligned in order to accomplish anything of value. Sometimes there are similarities, but sometimes they get out of order and start valuing different things. The marketing department may find themselves only caring about leads and those leads don’t always align with what the sales team is […]

Some marketers believe that press releases are no longer relevant for brand image, however, if it’s done right, press release can greatly benefit both SEO and your brand. They are still being sent because they help build your company’s reputation, invite coverage by the media and are useful in crisis management. With technological advances, press […]

Creating backlinks for your website is an important part of search engine optimization. Often times, this process is difficult since contacting other websites may involve single emails. On top of that, the response rate is extremely low. In order to build a large amount of links in a short amount of time, you need to […]