It is hard to get your brilliant ideas out to the world if you are just a small business. Search Engine Optimization, or SEO, and Pay-Per-Click, or PPC, are two of the most common search strategies that companies use. SEO can help rank your content higher in search engines. PPC is when you pay a […]

CSS is a stylesheet that you can utilize to change the appearance of your website. CSS is much simpler than the traditional HTML, leading to a more streamlined way to create a font style for your website with all of the necessary elements. CSS is also great for developing the design and layout for your […]

Doing the same task on multiple programs is a real chore. You can use integration to build a better connection between the programs you’re using and to reduce tedium. Integrations can be found at a number of marketplaces. They are different from iPaaS, which is a cloud-based, less direct connection system. There are many different […]

Google search ranking – in other words, the order in which links appear after a search query, is decided by a large number of factors. Some of the factors utilized include relevancy to the query, the quality of the page, and how recent the page is. The number rating of all of these factors are […]

LinkedIn is a great tool, especially for professional networking. Another great use for LinkedIn is using it to promote your business in order to gain new employees or customers. Part of generating this interest in your company is learning how to write a response message without making it sound like you are trying to sell […]

Analytics and web scraping for valuable information can be fun, but it can also be inappropriate if not done in the correct way. In his new blog post, Faisal Anderson discusses what log files, how you can access the log files for your website and what you should be looking for when you do. By […]

When building a website, it’s important to make sure that your website is not confusing. A major thing to avoid is having duplicate versions of your site on the web, like one with an HTTPS certificate and another with HTTP. Further, it’s important to keep your code consistent and up-to-date, and to use the appropriate […]

An easy, small change you can make to improve your website’s SEO is using heading tags. These are HTML tags that create various sizes and ranks of headers throughout your posts. Most blogs have visual editors you can use to create headings without using HTML. Although headings are not as important as back links or […]

Social Media Examiner recently talked to a series of video marketing experts to learn about some of the common mistakes people make with video content. For example, on Facebook, you usually have only about six seconds to get a viewer’s attention, so don’t waste those precious seconds with lengthy introductions. Additionally, many people watch videos […]

The SEO marketing game is difficult to win at and has a lot of different moving pieces that need to continually be updated and addressed to ensure success. In his new blog post, Alex Chris summarizes what bad backlinks are and how you can get them removed from Google. He also takes the time to […]