If you’re marketing on social media, there’s a few tools that can benefit your efforts considerably. If you’re not already using these tools, it is time to start. When used correctly, these social marketing tools can help you direct more traffic to your website resulting in more profits. You can gain loyal fans and have […]

Unlike some competitors, Twitter offers two different forms of video ad campaigns: in-stream ad campaigns and promotional ad campaigns. In-stream ads on the Twitter platform consist of ads that are played before media that the user has decided to watch on their own. Promotional ad campaigns, on the other hand, consist of a video promoting […]

Social media is at the forefront of digital marketing, but many companies are still treating Facebook as an add-on to their business instead of a priority. This can be highly detrimental when you look at how many chances you are missing in being transformative when you treat your company’s social media presence as a second-rate […]

Many companies end up outsourcing several tasks to international agencies in an effort to save on wage distribution. The problem with outsourcing, is that you cannot be sure that the agency you’ve hired is always promoting your business with content that is relevant and innovative. Content that is representative of your company should meet trending […]

Maintaining relevancy within any industry requires consistent follow-through in establishing your digital presence. Developing a SEO-driven strategy should be the first step in online marketing, and these strategic methods include several important aspects. One of these aspects is the ability to index your website while evaluating its crawlability. This pertains to ensuring that the important […]

Motivating your staff to become more active in social media is a great way to create higher levels of lead generation and overall popularity within your industry. Before you start expecting them to jump right into it, take the time to help them understand which platforms serve which purpose. For instance, LinkedIn is a primary […]

Shep Hyken is an expert in customer service and has an extensive amount of experience revolving around consumer behavior. He started on this journey at only 12 years old, when he would go around doing magic shows for birthday parties. He illustrates the importance of customer care in marketing by relating it to a church […]

Approximately 62% of small business executives claim that their attempts at using Facebook ads to generate more traffic to their website has completely failed. While this is quite discouraging, it is important to note that the issue probably lies within the demographic you’re trying to reach, and not necessarily the campaigning tool itself. Be sure […]

There are some marketing trends that most of us have to accept being left in 2018. For instance, splitting email campaigns among consumers is both time-consuming and counterproductive. Instead of taking the time to test two different email templates on your subscribers, create a singular campaign that is multi-layered. Creating one campaign that is more […]

There are constantly conversations going on in the online world consisting of trending keywords and topics. Being able to listen to these subjects in an analytic manner is what social listening is. There are many tools that marketers can utilize in order to automate certain parts of the social listening process such as Awario, which […]