SEO has changed the rules over the years, now there are more usability concerns. Like, you have to make sure that your users can view your website from their mobile phones. You can find out what the competitors are doing by performing an analysis of what they are doing. Also, make sure to get creative, […]

Finding your target audience is the most important thing to know when it comes to creating a revenue stream. If you are able to connect with your target audience, then you will be able to engage with them. Once you have engaged with them, then you will want to keep them around by continuing to […]

Customers are looking for a few things when they are shopping your ecommerce website. For one, they are used to a flawless system of getting what they are paying for. this means that they expect to have great customer service and that they are able to find exactly what they are looking for. It’s not […]

Key words used to matter, and if you ask someone who has been doing this for a long time and ask them how they do things, prepare for them to go on and on for a couple of hours about what they do. There are some social platforms where key words are still important. Bing […]

Retargeting and remarketing are often used in a context where they supposedly mean the same thing, but there are differences between these two terms that advertisers should understand. The main difference is in the strategy they require and the key customer groups they target. For companies, the line separating the two is getting more undistinguishable […]

With proliferation of social media, the number of ways you can utilize them also increased. This is important for marketers, because they need an understanding of what works best for their business. Not every platform offers the same opportunity and not every platform is equally suitable for every company. One of the most effective strategies […]

Nothing provides better exposure to small business than content marketing. It serves multipurpose – it will attract traffic to website, the conversion rates will also increase, and through exposure, it builds your brand. Blogs are an efficient way to do all of these mentioned. When you talk through your blog to the general public, ensure […]

Local listings on Google is one big way that you can increase your search engine optimization for big results. In addition to more online traffic, you’ll also find that many people use the local listings before they take a trip to the physical store. Having your website optimized for local business means that you get […]

Some may not realize that social media posts count as content. They may be brief and more spontaneous but they still play a critical role in engaging your audience. They should provide value and grab attention. They should be planned out strategically and can even have teasers to build anticipation for customers. Be responsive with […]

Search engine ambiguity is a tough challenge to solve. When you target users you want to make sure you understand their intent. One user may type “one night stand” looking for a social interaction while another user expects to find results from IKEA. Social networks are introducing more features that enable you to filter down […]