If you ever wanted to know what the user experience was like on your web page, there is a way to measure that. It’s important that you have a quick loading speed and if not, look into making it a bit more user friendly. Nobody wants to stay on a page for very long when […]

Link building is probably something you’d like to focus on because that is what is expected, but where the real gain is, is with link earning. Earning links will give more gains because of the fact that it makes you look more trustworthy to others. It also adds more brand awareness to your brand, more […]

There is so much you need to be aware of when it comes to link building so that your content gets noticed in Google. The algorithms are constantly changing, and if you aren’t keeping up with the latest news on what those algorithms are changing to, then it will be hard to keep up with. […]

Software engineer Phiroze Parakh gave a presentation detailing the evolution of Google search results previews. The primary goal of previews is relevance, but there are other goals, such as content diversity. Initially, previews were very simple and limited. Google soon began altering snippets based on the search query. A few years ago, images were added, […]

Smart marketers will be increasing their spending budget. This is because they know with economic disparity comes to the opportunity for growth. This is a classic Warren Buffet lesson. Sometimes you have to do what might seem intuitive. Sometimes you want to look at what everyone else is doing, so you can bet against the […]

Due to the quarantine and isolation involved with this pandemic, business marketers are in a tough situation. They can either adjust their strategies to changing consumer demands, or stick with the status quo. Most of the smarter businesses are pivoting towards the market like restaurants switching to take-out, or delivery-only options. No matter which way […]

Many companies want the next SEO strategy even before the start of the fiscal year, so that they can have it for everyone in the company to refer to throughout the year. Because of this, having a good SEO stragey in place is very important. Here is a list of tips to get your strategy […]

Google Analytics reports are very useful because they contain all the information you could ever use, but they’re also so full of information that you can get lost easily. Because marketing moves fast, you have to know how to get the information you want from these reports without getting lost. Here are five useful Google […]

In the world of retail, there has been a dramatic trend towards online ordering and eCommerce which has led to a greater need for digital marketing in these traditionally offline spaces. Like print and media advertising, the important take away for digital marketing for retailers is to understand the target audience. It is much more […]

If you are marketing your business on social media there are some things that you may want or need to know to keep your business moving forward. If you want to have a connection with the people you are marketing to then you have to understand what your audience needs and wants to hear about. […]