Consumers subscribe to emails that offer value to them. They subscribe to marketing emails that notify them about a brand’s sales, promo codes as well as coupons. Promotional emails top the chart as reasons for consumer subscription. On the other hand, the reasons why consumers cancel email subscription include: – inundating emails. that means, the […]

To ensure that your LinkedIn contents reach across to a large number of users, try the following tips.  Focus your topics on a specific area of expertise, and build your network around professionals with like-minds.  Connect with people under topics of your expertise.  You are bound to find people in your field who share same […]

Google My Business offers a platform which, if properly harnessed, will ensure you stay in touch with your clients and customers. Creating the appropriate Google My Business posts involves the following: – Selection of the type of posts which fits your goals and objectives. – Keep your posts short, catchy but rich in content. Make […]

Free organic traffic by paid ads is something marketers or SEO’s need to pay attention closely to in order to save money. The main concept is that if an SEO is already doing well, there is no point in paying additional funds for traffic that is already coming freely. #1 keyword ads are useful but […]

When businesses create a revolutionary product, they want to market it to their audience immediately, but sometimes it’s difficult to shift marketing funds from other pay-per-pick (PPC) programs. So, the first step for businesses is to scale back their PPC programs in any secondary markets. Then, they’ll have to decide which of their products to […]

It is critical for small and medium-sized businesses to use empathy to engage with their clients. Due to the current conditions, it is even more important for businesses to connect with clients. First, it is important to email clients and use compassion when doing so. It is important to let them know that you are […]

Generating content by an AI is advancing at a lightning speed. What used to feel like something out of science fiction realm only a few years ago, is readily accessible nowadays. Generating content by machines is quite easy and the quality of the content is rapidly improving. The challenge is to have machine generate the […]

SEO split tests have been around for some five or more years. This is where you change something about your SEO strategy to see which gets better results. There are a lot of factors to consider before running these tests. If you make a change that is unsuccessful it can hurt your website for a […]

Link building is an important part of building your online presence. For those who don’t know, link building is when you post your links to other websites either officially or through the comment section. This brings traffic to your website because the links relate to the content on the page. Some people will pay for […]

There are a few different signs that you may see which will tell you your digital marketing strategy is not working properly. One of the first signs is that your website is simply getting no traffic. If there is no traffic to your website or your brand, that also means there is no sales. You […]