When you’re operating locally, your strategy needs to be condensed to a much smaller audience instead of having a more broader approach that can resonate with an international community. You’re going to have to scan your area while getting to know the residents and what their demographics are like. Also zone in on more specific […]

Managing a group on Facebook can often be difficult when it comes to keeping track of the community while maintaining a certain level of involvement. Facebook is now introducing a feature called Group Management Tools that give you more user-friendly ways to keep track of your activity within your community, as well as keeping track […]

For the most effective Facebook Marketing Strategy one must take into account statistics about Facebook and its algorithms. The overall number of Facebook posts are going up. The top 20,000 Facebook pages average 135 posts per month or just over four posts per day. This is a good number to shoot for in order to […]

Knowing the ins and outs of search engine optimization is absolutely imperative in ensuring that your blog content results in the highest amount of traffic and authentic lead generation. A great way to do this is by utilizing just one or two long-tail keywords within your blog and focusing in on their subjects. Long-tail keywords […]

There are many new alterations when it comes to the service area business listings provided by Google. You are now allowed to clear your address so that no public address appears to visitors. Unfortunately, Google will still have access to your private address no matter what, and your ranking will remain the same as it […]

The recent SMX West conference featured a discussion on how PPC marketers can target audiences through Bing and Google. Online marketing has evolved from generic keyword targeting to something more sophisticated, and Bing and Google provide many tools you can work with. For example, you can use Google Detailed Demographics to direct different ad copy […]

There are a plethora of professional tips that every e-commerce expert should follow when operating a successful business that produces significant leads. One of these tips includes acting on a global scale, while also keeping local statistics in mind. You want to ensure that your product is available globally on the online market while still […]

A team lead by Detlef Johnson used a URL-inspection tool in order to find the validation errors in the search enhancement process. Unfortunately, there were many errors that need to be addressed. For instance, sometimes websites showed that the screen was too wide for user-friendly access, or maybe the clickable keywords were too close together […]

Facebook remains one of the largest social media platforms, making it the perfect place to advertise your product or service. Their Messenger app is another great avenue for productive marketing techniques, but there are some rules to follow in order to get the most effective results. Be sure to set a solid campaign objective before […]

Struggling Website Performance? See your site soar with these 10 optimization tools! The goals here are simple; to make your site the best it can be, to get as many people as possible to see the site, and to interact with it! You need to build your Optimization trifecta: website, search engine, and conversion ratio. […]