SEO Experts are now finding the specific components that go into the consumer behavior that results in lead generation. One of these specific components is referred to as identity. The identity is what reflects the individual, who they want to be, and relates to their own hobbies. The next component surrounds info and utility which […]

Step one of any ecommerce operation is traffic. Without customers clicking over to your website, nothing else matters. And once you get them to click, you want them to click again, and return hopefully over and over. With purchasing patterns increasingly shifting to the web, and some of the heaviest buyers making multiple purchases each […]

Google is expanding the scope of ‘exact match’ keywords. They are expanding to include misspellings, and other slight differences in the words. This is done through machine learning algorithms that discern the intent of the search. Additionally, there are different types of matches, Phrase match, Broad match, and the previous Exact match. The new exact […]

To maximize the search traffic for your particular site is very important for the growth of your site. You want to make sure that you get as much traffic as you possible can. This will obviously allow people to see what you have to offer and what you need to do to improve the amount […]

Blogging has become a large part of what people try to do with their business. Focusing on appealing to the consumer is paramount for the majority of businesses out there. If you are a business, you want to make sure you are constantly engaging with your customers in a way where you can adjust and […]

Facebook is such a massive platform for you to market your things. Advertising on Facebook is a great way to get your business in the eyes of many. So many people are on Facebook and it is very cheap to advertise on this very site. However, if you are using Facebook and do not see […]

There are a lot of ways in where you can build awesome links. Links are important when you are marketing because this is how people will end up on your site. If you do not focus on these links, you can easily get left behind. Some people are better than others when it comes to […]

Your marketing strategy is key to what it is that you want to do with your business. Understanding how to market your products, or services, and make it appealing to the people that you want to buy your stuff is very important. It is hard to get people to buy something. Therefore, your marketing strategy […]

Our smart phone’s capabilities are encouraging content marketers to rethink the world at high speeds. While live marketing is good, some folks have pulled their live marketing from facebook, however, they have not chosen to leave facebook completely. The latest thing is using vertical video, as well as 360 degree videos so that users aren’t […]

In the endless arms race between search engines and marketing designed to optimize placement in search rankings, also known as Search Engine Optimization, Google has again made changes that will force SEO efforts to follow suit. The latest is a shift in search terms that mean the same thing even if phrased differently. This change […]