When it comes to business marketing, social media is an essential component. However, the tools that facilitate this critical marketing form can often come with steep price tags that may not be within the budget for smaller businesses. Luckily, there are inexpensive solutions out there that provide reasonable cost without sacrificing effectiveness. Some of these […]

While content marketing is important for a wide variety of businesses, your exact usage of it is going to be shaped by everything from what industrial sector you work in, to the kind of organization. You are, as well as whether you are a B2B or B2C organization. Don’t just copy somebody else’s Content — […]

There are a number of things that may indicate a need to reconsider your paid search strategy to make sure you’re getting the most out of it. Consistently underspending your budget, for example, could indicate that your keyword list or targeting are too limited. It could also mean there just isn’t enough demand out there. […]

Amazon is an e-commerce giant that everyone loves. Mary Meeker’s 2018 Internet Trends report states that 49% of consumers start their product search on Amazon. Now, Amazon has 50% of all retail spending in US e-commerce market. The opportunity for businesses to use this platform to promote their business is wide open. One way to […]

WordPress is a tool or application that has been in use for businesses over the past decade or so, but has been know to have security issues that may affect the user’s choice to utilize the program. Roger Montti takes a few minutes to outline the new plugin security fixes and how RankMath will strength […]

Social media use for business, especially retail and marketing, is ubiquitous these days. Moreover, Facebook use is so much the norm one might consider it the internet version of window dressing. But, how does one best gauge how one’s Facebook efforts are panning out? Who’s looking? Who’s moving on? Who’s buying. Facebook Analytics and Facebook […]

Google will penalize you for backlinks that you purchased from an unreliable SEO company or got via a link exchange scheme, and for unnatural ones you added yourself. In cases like these, it’s best to just remove the offending backlinks. The number and quality of your incoming backlinks from other websites plays a major role […]

Facebook plans to release their digital wallet, Calibra, in 2020. Calibra will use the digital currency Libra, which is backed by Facebook and many other companies known in the digital arena. Marketers are watching the cross-border payment abilities and increased ad revenue offered by Calibra. Calibra’s success rests on the cryptocurrency, Libra, and its potential […]

There are many ways a small business in the travel industry can leverage SEO on a budget. One of these is to conduct keyword research to learn what travel related phrases people are searching for online. Another is to write guest posts to be published on non-competitive travel sites with high traffic that can direct […]

The Periodic Table of Search Engine Optimization Success Factors was officially updated on June 4, 2019, to reflect the latest changes in Google term rankings, emerging technology trends and SEO strategy. The new edition of the Periodic Table of SEO success was unveiled at the SMX Advance conference in Seattle by industry leaders and other […]