Every November, families across America gather around their dining tables, serve big feasts and offer their thanks for life’s blessings. SEO professionals could do the same. The industry is full of helpful people ready to assist you so be thankful for them. Be grateful for Google Communications for revealing glimpses into Google’s thought process and […]

A lot of people believe that spam fighting is overly time consuming and too much of a hassle to be effective. Well, those people need to change their way of thinking. Spam fighting is essentially, especially when you are trying to improve your local ranking on the world’s top search engine, Google. Be professional about […]

Google has unveiled a new feature, a search console that allows publishers to easily access messages from the premiere search engine. Just click on the bell icon to read your notes from Google. They may drop you a message about datasets, products, breadcrumbs, performance, coverage, mobile usability, and structured data which is not parsable. They […]

Have you resigned yourself to the fact that your website content is nearly identical to all of your competitors’ content? Well, snap out of it and get to work. Google wants you to make your website look and feel different from other people’s sites in the same field. Ask yourself what other websites are lacking […]

Content Marketing and Digital Marketing are very popular marketing topics, and have nearly killed offline marketing. Content Marketing does stills need a strong strategy to be fully effective. Optimizing content for search engines is a key part of success, as over a third of traffic is organic. Intertwining and linking different media platforms increases the […]

Google has begun implementing new data to their Search Console which is aiming to help retailers understand how their product results are performing within Google Search. You can find this new information in the Search Console report and you’ll see things such as impressions and average click through rate. If your website is eligible for […]

A reverse image search can come in handy so here is how to do it. First, open up Google on a browser and click the little camera icon. Next upload to image or upload the URL that shows the photo. When you click search you’ll be able to see the results. If you are on […]

Paid advertisement into online shopping platforms has increase dramatically in the last few years in holiday season due in part to Amazon’s expansion in the market. Despite Amazon’s large increase in online shopping advertising, Google still is the industry leader. There are five key points one should keep in mind when advertising to online shoppers […]

PPC means pay per click and this type of advertising is important because it is very cost efficient and allows you to control the marketing budget. It’ll also get you immediate results and works very well with other channels of digital marketing. You should make your PPC ads usable on mobile devices because they are […]

On-page SEO can greatly benefit your ecommerce website ranks, get more users to visit your website, and also convert more users into customers/potential clients. You need to use a keyword research tool in order to optimize search results to include your website. You also need to produce content, category and blog pages to help ingratiate […]