Holidays are an excellent time for promoting your business. A lot of people are going to be shopping, but, there are a few do’s and don’ts when it comes to making traction with clientele or customers. Firstly, decorate your profile of your website or Facebook page, decorate it for Christmas or match whichever holiday is nearest. […]

Garnering links and improvement of a business’ content can go hand in hand, and this is because Google tends to match three elements of a search: the context of a page that holds a particular link, the other page that this link redirects to, and the search question itself. One can cash in on the […]

Gaining more attention and followers for your business on social media can boost revenue, attention, and credibility. One easy way is to use sponsored partnerships, which can also earn you a bit of money as well as attention. Similarly, you can promote an affiliate on your social media, as long as it’s not distracting to […]

Affiliate marketing presents a lucrative opportunity to make money on the internet. Commission can be earned on sales generated through affiliate links. There are many benefits to affiliate link building as well. First, it is easy to track these kinds of links. Second, ads can be targeted via influencers with access to the desired market. […]

This week Google will unveil its new search snippet feature. The markup will allow website owners and SEO developers to control how sites are previewed in Google search results. Various attributes of search engine result snippets can be controlled. For example, the size of image thumbnails, the length of text and the video previews can […]

The holiday season can be very profitable for those who utilize the PPC! Review what worked last year to generate the most interest in your site. What was creative and created the most interest? What promotions worked and what did not work that you need to steer clear from. Utilize what worked, but devote a […]

Organic search results surprisingly do not generate a large amount of revenue for mainstream search engines. However, organic results that are relevant end up resulting in paid clicks which directly generates revenue. To ensure that your website is considered an organic result, you’re going to have to have an in-depth understanding of how search engines […]

Content creation is one of the primary factors associated with inbound marketing, and it pertains to developing content that will drive a targeted audience to your company’s website through avenues such as blogging. You will also want to find ways to stand out as a topic expert to Google execs, like utilizing the pillar and […]

Although data suggests that more than two thirds of consumers act with a confidence that companies are aware of their needs and desires, such an assumption is presumptuous. To get an accurate bead on a consumer’s next step requires more than a knack. Nor is it an intrinsic part of being a company. Consumer behavior, […]

According to a study conducted by Small Biz Report, 43% of companies actually lack the proper cyber security training that should be offered to their employees. This is a problem due to approximately 70% of business centers moving to a cloud computing system. A cybersecurity team should be at the forefront of any potential threats […]