While there’s no magic potion for making ads with high conversion rates, there are some tried-and-true techniques that are proven to work. Using Google Shopping Ads, for example, is a highly effective way to get consumers to click through. They’re highly visual and stand out in search results at the top of the page. Read […]
While success is relative to your goals, there are a few things people do that hold them back from achieving those goals. Unsuccessful people tend not to value their time, for example, and they are often better at making excuses than they are at their jobs. Are you guilty of any of these habits of […]
2015 is just around the corner! What can you expect to see in the world of social media marketing next year?
Many people are dropping out of college to focus on startups. Whether you’re just starting or going back, it can be difficult to balance college with your career goals. But with the right attitude and a few good hints you can make it work. Keep in mind, for example, that while a big-name college might […]
Small Business Saturday is the day after Black Friday and was created to encourage consumers to spend at local businesses that can’t afford the kind of deep price cuts the big box guys do on Black Friday. How can you flex your small business muscle for this opportunity? Plan ahead and consider hosting a special […]
Social media marketing doesn’t have to be all trial-and-error. Check out these social media myths!
You sit down with the family and a huge feast in front of you, and your phone rings. It’s a customer, and they need help. If this sounds like your life, you need to learn how to relax during the holidays. You’ll need a plan in order to let go, but knowing the workflow trends […]
According to a variety of news sites, Facebook is planning to take it to LinkedIn by launching a new service designed for professional networking. But will it work? According to the Financial Times, the new service will allow users to collaborate on documents like in Google Drive, chat with coworkers, and connect with other professionals […]
Make your own luck! How to set yourself up for future success in seven easy steps.
If your small business is struggling to stand out from the competition or to close more sales, there’s a lot you can do to turn things around. One step is to narrow your target market. Focusing on one specific part of the total market is a surefire way to stand out from the crowd – […]